We Specialize In These Communities

How to Win a Multiple Offer Situation: Part 1


Having the right financing is essential to winning a multiple offer situation, and today we’ll discuss three pieces of advice related to this point.

Today’s market is extremely competitive for buyers. So when they're up against multiple bids from other buyers on the same house, what can they do to make their offer stand out? Today's topic marks the first installment of my series that addresses that very conundrum.

Our team’s preferred lender, Michael Treon, is going to help me cover the answer to this. Let’s kick off our discussion with three things buyers should do to set themselves up for success.

1. Get fully approved. Winning in a multiple offer situation starts with getting the right financing in place. Getting fully approved and underwritten, not just pre-approved, is essential. A full approval will allow you to be competitive in the marketplace because it eliminates the need for you to include a loan contingency on your offers. Today’s sellers are looking for the cleanest possible offers because they want to close quickly and without issue. 

Winning in a multiple offer situation starts with getting the right financing in place.


2. Select a lender who can provide financing the performs like cash in the market. Over 30% of buyers in today’s market are submitting all-cash offers. These offers easily win out against those with conventional loan financing because they allow a shorter close of escrow. Therefore, it’s very important that the offer you submit can stack up against ones such as this. Michael Treon and his team are able to provide buyers with financing that allows for an exceptionally fast close of just 17 days.

3. Consider all loan options. Don’t limit yourself by looking exclusively at 30-year fixed mortgages. The reality is that most homeowners won’t stay in a property for the full 30 years, so it’s critical to consider alternative loan options. There are a lot of opportunities to secure a home with a loan product that makes sense for your personal circumstances.

Now that you understand how the right financing can boost your success in multiple offer situations, be on the lookout for part two of our series. Next time, we’ll talk about how to access off-market properties, and how doing so can help you find a home in today’s competitive market.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.


To view Michael Treon's mortgage pre-approval process, click here.

Michael Treon
Senior Mortgage Loan Officer
PNC Bank
NMLS ID: 339550
michael.treon@pnc.com
pncmortgage.com/michaeltreon
(Office) 415.505.7558 | (f) 844.274.9911

Another Way to Net Up to 18% More for Your Home


Marketing is a key step to net up to 18% more for your home. Today I’d like to go over four areas of marketing you must focus on to optimize your results.

Today I’m back with the fourth installment into our series on how you can sell your home for 18% more money. I know this sounds like a bold claim, but it’s true. If you haven’t seen the first three parts in this series already you can find part one here, part two here, and part three here. I recommend checking each of these out before getting too far into today’s discussion. In previous episodes we talked about preparing, presenting, and pricing your home. This time we’ll be talking about the importance of marketing. Marketing controls how many people see the home, both online and in person, and this exposure is what will dictate what the property sells for. To achieve optimal results, there are four main areas of marketing you must focus on: 1. Local marketing. This involves placing your property on the local MLS, which is syndicated to over 200 different websites.

Marketing controls how many people see the home, both online and in person, and this exposure is what will dictate what the property sells for.


2. National marketing. Silicon Valley is a major relocation destination, so marketing your listing across the country could help you capture an out-of-state buyer. Websites like Zillow, Trulia, and Realtor.com will be some of your best resources in gaining national exposure. Our team allocates a lot of our marketing expenses into making sure our clients’ listings appear at the top of online searches. 3. International marketing. 31% of all property purchases in our state are either foreign or foreign-born. Therefore, it’s important not to miss out on this segment of the market. Our team has partnered with Proxio, a platform that allows us to connect and engage with over 100 different countries using 82 different websites. 4. Social media marketing. The internet is an incredible tool. In fact, Facebook could bring you nearly twice the exposure you’d get on Zillow. To learn more about the specifics of marketing on Facebook, check out our previous post on that topic here. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

How to Move Up In a Tight Housing Market


How can we help move-up buyers in today’s market? Here are a few solutions.

The question that we’ve been hearing the most lately in our market is, “How do I make a move up in a low-inventory market like this?”

Most people would prefer to buy a home before selling, but most people can’t afford two mortgages at once. That puts the seller in a position where they need to sell first, but they aren’t comfortable selling with what’s out there for them to buy.

Our friend Shane Valente of Kal Financial is here today to talk about two major things that he can help you accomplish if you have a similar dilemma. These scenarios will allow you to get into a home without having to sell first.

One option is using the current equity for your home as a down payment through bridge financing. This way, you won’t have to qualify for two mortgages. You’ll be able to buy your new home first, then sell. 

We have a list of over 300 off-market properties that aren’t on the MLS.


There’s one problem solved. Now, what should homebuyers do about the lack of inventory on the market? There are currently only 700 homes on the market in Santa Clara County. This is the lowest level of inventory we’ve seen in 14 years.

We’ve been diligently working to address this problem and we’ve been building a list of off-market properties, working with builders, flippers, and other agents to fill it up. This list currently has over 300 homes on it that don’t appear on the MLS or other online searches. If you find a property that’s not on the MLS, you can avoid having to participate in a bidding war.

If you’d like to learn more about bridge financing and how it can help you, give Shane a call at (408) 320-0876. If you have any other questions for our team or want to learn more about how we can help you accomplish your real estate goals, don’t hesitate to reach out and give us a call or send us an email. We look forward to hearing from you soon.