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Selling Your Home For Up To 18% More - Part 2 - Presentation

We can sell your home for up to 18% more money. We’ll prove it to you. To watch the FULL VERSION of my presentation, CLICK HERE.

Welcome back to part two of my series about how to sell your home for up to 18% more money. I know that sounds like a bold claim, but we’ll prove it’s possible by walking you through our process.

Last time, we talked about preparing the home for sale. Once it’s prepared, it’s now about presenting your home to the market. How do we do that?

By using these techniques to present your home to market, we can get 200% to 300% more buyers to see your home, which ultimately drives up the price.

The first thing to do is stage the home. If you have nice furniture, we might leave most or all of it in the home to show. Otherwise, we’ll bring in furniture that will showcase the home to look amazing online. We know that how your home shows online is the new curb appeal, that staged homes will sell for 2% to 3% more money, and that 95% of staged homes will sell within 14 days.

Secondly, once we’ve staged the home, we want to capture it in photo and video. Specifically, we want to use twilight photography to showcase your home. Why? Well, our marketing statistics show that photographing in twilight will not only make the home show well in nice lighting, but also that most other homes online aren’t doing twilight photography. We found that we get 200% to 300% more clicks using twilight photos than daylight photos. Ultimately, the price you get for your home is going to be a function of how many people see it online and click through the photos. That will determine how many offers you get down the road.

You also want to capture your home on video, which provides a perspective that still photos can’t provide. Video is the most frequently used medium with consumers on mobile devices. 70% of people are watching videos on their phones.

In addition, video enables us to nearly double your exposure by getting into one of the best marketing mediums—Facebook. We get thousands, if not tens of thousands, of views of our Facebook videos.

Finally, the last thing we do is capture the home using a technology called Matterport. This is effectively like a Google Streetview for you home, and you can view anywhere in and around the home, looking both up and down. Viewers can get a sense of what it’s like to be inside that home. It’s the next best thing to being there.

With Matterport’s newest technology, they even incorporate virtual reality. If someone has Oculus Rift or Google Cardboard, they can take their iPhone and see the home in 3-D as if they were walking through it.

By using these techniques to present your home to market, we can get 200% to 300% more buyers to see your home, which ultimately drives up the price.

If you have any questions about this or other real estate topics, feel free to give me a call. We’ll be right here, ready to help you create a better life through real estate.

Selling Your Home For Up To 18% More - Part 1 - Preparation

How are we able to consistently sell homes for up to 18% over the market average? Here are the first two steps.

How can we sell your home for 18% more money on average? I know it sounds like a bold claim, but over the next few videos I’ll walk you through the process to show you exactly how we do it.

This process was developed between 2011 and 2013 when I worked with an investor client to buy, sell, and remodel over 150 homes. The investor wanted every last drop of equity out of his homes, so it was my job to look at all the houses and find all those little details that could affect the final sale price of the home. This experience led me to develop this time tested and proven system. There are five main areas we focus on. Today we're covering the first vital step.

There are five main areas we focus on.

So what is the first step in this process?
1. The preparation of the home. Homes that are prepared well for the market, often referred to as “turnkey homes," are selling for 5% to 7% more than the rest of the homes on the market. There is more demand for these homes simply because the average buyer is using every last penny just to buy the home. They typically don’t have a lot of funds left over for remodeling or repairs.

When it comes to preparing the home, the first thing we want to do is an upgrade analysis. We’ll take a look at your home and find out where we can put money in and get a big return. We’ve had a lot of success putting $2,0000, $5,000, or $10,000 into a home and getting $10,000, $15,000, or $20,000 in return. We’re getting anywhere from a 200% to 400% return when we strategically put money into a home like this.

The second important piece of preparing your home to sell for more is to get the inspection done upfront. Once you receive an offer on your property, 80% of the negotiating power flips to the buyer. They get to have their own inspections, make their own requests, and get their own estimates. By getting an inspection done before you list, we can find out what’s wrong with the home and get one of our contractors to repair it at a third of what the buyer’s contractor would charge.

If you want to know what particular cosmetic updates or improvements we recommend, be sure to check out one of our past videos about the 5 home improvements to boost your home’s value or the five key updates you can make to boost your home’s curb appeal.

If you have any other questions for us or you’re thinking about buying or selling a home, don’t hesitate to reach out and give us a call or send us an email. Stay tuned for part two of this series, where we’ll talk about presenting your home to the market.

Should You Sell your Home or Buy a New One First?

How can you sell a home when you also want to buy another? Today, we’ll go over four options.

Juggling two real estate transactions can seem like a daunting task. In fact, one of my most
frequently asked questions is about how to sell a home while also wanting to buy another.

Many people are confused about the right way to approach a situation like this. Should you buy first or should you sell first?

Truthfully, there are four ways you can navigate this kind of situation.

The first way is by having something called a contingent purchase. What this means is that when you go out onto the market, find a home you like, and make an offer, you will include a condition on your offer that states that it is contingent upon you listing and selling your home.

To put it simply, this tells the seller that your offer will only be valid in the event that you are successful in listing and selling your own home.

However, with Silicon Valley currently in a seller’s market, buyers are facing a lot of competition. Any home you place an offer on will likely be receiving several other offers that are free of contingencies. Unfortunately, this puts your offer at a disadvantage.

The second route also has to deal with contingencies. However, with this option, you sell your home first. In a contingent sale, you, as the seller, would tell the buyer whose offer you’ve chosen that you will only proceed with selling your home once you have successfully closed on another, yourself.

Completing two transactions one after another may be easier than you think.

While this still isn’t the best option, it is better than the first. Sellers have a lot more power to utilize these kinds of stipulations in today’s current market.

Even though this second route is better than the first, our next option is even better still.

A bridge loan is another way you can achieve the feat of completing two transactions one after another. With this solution, you will get pre-approved for your new home while taking equity from your old to help with financing. The drawback to this option, though, is that it will require you to have quite a bit of income.

Finally, you might also consider negotiating a rent-back. By taking this route, you’ll place your home on the market first. This is the most common option and is also very, very effective.

Basically, when you receive an offer on your home, you’ll negotiate with the buyer on an amount of time during which you can rent back your property while looking for your next.

We’ve personally helped dozens, if not hundreds, of homeowners using this process. Completing two transactions one after another may be easier than you think.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.